Genomics in consumer health informatics is associated with which major goal?

• A. Personalized medicine
• B. Standardized billing
• C. Globalization of data
• D. Increased advertising

Answer: (A)

Genomics in consumer health informatics focuses on using genetic information to tailor medical care to the individual. This enables personalized medicine, where prevention, screening, and treatment are guided by a person’s unique genetic makeup. For example, pharmacogenomics can influence drug choice and dosing to maximize effectiveness and minimize adverse effects, while genetic risk information can shape personalized prevention strategies. The other options don’t fit because standardized billing deals with administrative processes, globalization of data concerns data sharing rather than individual tailoring, and increased advertising isn’t a goal of applying genomics in health informatics.