In the Instructional Systems Design training cycle, which phase is responsible for creating instructional materials?

• A. Analyze
• B. Design
• C. Develop
• D. Evaluate

Answer: (C)

The phase that creates instructional materials is development. After the design plan outlines objectives, structure, and how learning will be delivered, development is where those ideas are turned into actual resources—authoring content, producing media, assembling modules, building assessments, and packaging the materials for delivery. It often involves iterative work with subject matter experts and may include prototyping and formative feedback to refine the materials before they’re finalized.

Why the other phases don’t fit as the materials creation stage: analysis focuses on understanding needs, audience, and constraints rather than producing the content itself; design translates those findings into a blueprint, detailing objectives, sequencing, and assessment plans but not the actual creation; evaluation examines effectiveness and quality after materials are in use, guiding revisions rather than being the production phase.