Social media is being used by health care organizations to

• A. Schedule patients for an appointment.
• B. Supply prices for services.
• C. Build a reputation in the marketplace.
• D. Order supplies.

Answer: (C)

Using social media strategically allows healthcare organizations to shape how they are seen by patients, communities, and stakeholders. By sharing accurate health information, highlighting quality care, posting patient stories with appropriate consent, and quickly responding to questions or concerns, an organization builds trust, credibility, and a positive reputation in the marketplace. This thoughtful, ongoing communication helps differentiate the organization, attract and engage patients, and demonstrate transparency and patient-centered values.

Posting schedules for appointments, price lists, or procurement needs, while useful in other parts of operations, are not the primary purpose of social media. Scheduling relies on patient portals or scheduling systems; pricing is typically handled through official price transparency resources and billing channels; ordering supplies belongs to procurement and supply chain processes.