Which ADDIE phase defines the learning objectives and assessment strategy?

• A. Analysis
• B. Design
• C. Development
• D. Implementation

Answer: (B)

In the Design phase, you lay out exactly what learners should be able to do and how you will measure that they can do it. That means defining clear, measurable learning objectives and planning the assessment strategy that will verify those objectives are met. This alignment between what is intended to be learned and how it will be evaluated is the hallmark of the Design phase, ensuring that assessments truly reflect the intended outcomes and that instructional activities are built to achieve them. Other phases focus on different tasks: Analysis identifies needs and context, Development creates the learning materials, Implementation delivers the course, and Evaluation checks overall effectiveness and informs revisions.